Future of Freelancing: How to Sell Your Knowledge

Tips about freelancing

Freelance work has become incredibly popular over the past few years. Radical shifts in the job market during the pandemic gave workers more free time and flexibility to pursue intendend interests. For many, they turned to freelancing as a way to leverage their knowledge, skills, and experience to earn extra income during their own time.

Even if you’re already employed full-time, freelancing on the side can allow you to supplement your income on your own terms. You decide what jobs to accept work for based on what you enjoy doing and what you’re good at. Whether you’re a graphic designer or uniquely skilled at setting up Shopify accounts, there’s likely a profitable freelance niche that you can start pursuing today.

As freelance work has become more competitive, it’s more important than ever to find ways to differentiate yourself from the crowd. If you’re considering freelancing, here are some top tips to help your gigs stand out.

Things to know about freelancing

Identify Your Unique Knowledge and Skills

The first step on your freelance journey is to identify what you’ll actually be selling. Think about the work you’ve done in the past. What are you particularly good at? Don’t limit yourself. Even something as seemingly mundane as setting up an Excel worksheet can be sold as a freelance gig if presented in the right way. In addition to your skills and experience, what do you actually enjoy doing? Remember, you’re committing to selling your time, so you might as well enjoy what you’re offering.

The next step is to identify your target market. If you’re selling graphic design services, for example, your target market may be small business owners looking for logos. If you’re talented at photography, your market may be individuals looking for wedding, engagement, or family photos in your area. Identifying who you will be selling your services to will ultimately help you craft a unique offering and know where to network and spend your time.

Promote Your Services Far and Wide

So you’re ready to start selling your services, but how will people know you’re offering them? Now’s the time to start marketing yourself. Many freelancers start with family and friends. Let people in your in-person and online networks (e.g., Reddit, Facebook, LinkedIn, Twitter, etc.) know that you are now offering freelance services and invite them to recommend people who may be interested. Ultimately, this will help you grow your network as word-of-mouth is a uniquely strong marketing tactic in the world of freelancing.

You should also strongly consider developing your own website or profile on a freelance site. Once you have a prospective client, you can point them to your page to help them better understand your background, what’s included in your services, and what your rates are. You can also “show and tell” by sharing or uploading a portfolio of work you’ve done in the past. This can help prospective customers understand your unique style and what you will ultimately be delivering to them once they purchase services from you. 

How to be successful in freelancing

Find and Pitch Work at Every Opportunity

There’s a world of people out there looking for freelancing services (even outside your own network). One opportunity is online job platforms such as ScaleFront. Individuals and organizations large and small are constantly hiring freelancers to work on short-term projects or fill temporary roles. Start by browsing these job markets for freelance work in your niche. Usually, you can simply apply with just your resume and be hired quickly by recruiters. Some job portals even allow you to post your resume to help recruiters better find freelancers with your unique skills.

At every opportunity, don’t be afraid to put yourself out there. Take time to practice your pitch. What will you be offering, what makes you unique, and how can you help your clients achieve their personal or business goals? Once someone has indicated they are interested, never sell yourself short. Be sure to negotiate pricing and terms for your work as you feel comfortable. Your time is valuable. Although sometimes it helps to keep rates low initially to attract work, never compromise on a price you don’t feel comfortable with.

Continually Learn and Improve

Like any professional opportunity, success in freelancing is a direct result of your knowledge and effort. Regardless of your niche, always find ways to improve your skills and expertise. Stay on top of trends and take time to learn new things in an effort to expand your offerings. For example, if you’re a programmer, perhaps consider learning an additional programming language. If you’re a graphic designer focusing on logos, expand your offerings to website design or advertising. Investing in yourself will help you grow as a freelancer, allowing you to attract a wider pool of clients and grow your income at the same time.

There are even freelancing communities and organizations that you can join that are devoted to supporting individuals like you. Freelancers Union, for example, offers networking opportunities, mentorship, events, and support to help freelancers grow and develop themselves as solopreneurs. There are even organizations that offer health insurance to freelancers who have left their full-time roles in pursuit of freelancing. 

Online platform for freelancers

Bottom Line

If you’re considering starting work as a freelancer, there’s no better time than the present. By reaching out to your immediate network and establishing your own online presence, you’ll land your first clients and be on your way to establishing a successful side hustle. Over time, investing in yourself as an individual and broadening your skillset will allow you to expand your offerings and make your freelance work even more fulfilling.

If you’re looking for a short-term freelance assignment now, online tools are available to help. One popular option is ScaleFront, an online recruitment platform that utilizes a unique referral network. Simply register and search for opportunities within your skillset, and you’re sure to find a flexible, short-term assignment that meets your immediate freelancing goals. Get started today!

How to Create a Positive Candidate Experience During The Recruiting Process

Tips on how to get top talent candidates

Attracting top talent in today’s market is no easy feat. Candidates have much higher standards for employers than ever before, and many aspects of your organization can be assessed at the earliest stages of the application process. If you’re recruiting talent, it’s essential that you provide an excellent experience to candidates regardless of whether they are an initial applicant or a finalist for a high-level role. 

Implementing a positive candidate experience can help prospects develop a positive mindset around your organization and ensure your recruitment team retains a strong network of talent. Studies have shown that interviewees who have a great experience with a company are more likely to apply again in the future and recommend the organization to friends and others in their network. 

Don’t risk tarnishing your company’s reputation with a poor hiring process. Here are easily implementable tips to develop a positive recruitment experience for potential hires.

Strategies in attracting top talent candidates for a job

Streamline the Application Process

Streamlining your application process can not only help improve the candidate experience, but it can also lead to larger pool of prospects. If it’s too cumbersome for someone to apply to a role with your organization, it’s easy for that individual to balk and move on. Primarily, you’ll want to ensure that the application form is easy to find and complete. Ensure your job page is easily located on your company’s website, and take time to complete the process yourself to better understand any potential hurdles prospective candidates may encounter when applying.

In an effort to reach more candidates, recruiters are now posting roles on a variety of job platforms, including LinkedIn and Indeed. These platforms make it easy for job seekers to find opportunities that match their skills and apply using saved resumes. Accepting applications through these portals can exponentially increase your application pool with high-quality applicants. Once those resumes come in, plan to implement resume parsing software to quickly and accurately extract relevant information, such as work experience and education. This can save time and resources by eliminating the need for manual data entry while also ensuring that information is entered correctly.

Provide Timely and Personalized Communication

Communication is perhaps the most crucial element in creating a great candidate experience. If you’re in touch directly with a potential hire, be sure to promptly respond to any inquiries. This can include answering questions about the role, the company, and the application process. Responding quickly can help show that the company values the candidate’s interest and is willing to invest time in them. Even if you aren’t in touch directly, always follow up on applications once received. This gives prospective hires peace of mind knowing that their resume is under active consideration and wasn’t lost in the system.

Once a resume has been received and initially reviewed, plan to keep candidates continually informed about the status of their application. This can include sending updates on next steps in the process, providing feedback on their qualifications, or letting them know when they will hear back from the company. Keeping candidates informed can help keep them engaged and build trust with your HR team and hiring managers. When communicating, always address candidates by name and tailor messages as appropriate. Personalized communication can make candidates feel valued and build a positive relationship that may lead to long-term employment in the future.

Best recruitment strategy for great candidate experience

Offer Support and Resources Throughout

Offering candidates support throughout the hiring process can help to create a positive candidate experience and ensure that candidates feel valued and supported. This starts with the initial application. Always provide clear instructions and guidelines for the application process. This can include information on how to apply, what to include in a resume or cover letter, and what to expect during the interview stage. You expect candidates to be transparent when they apply, and they expect the same from their potential employers.

To make your organization stand out, you could also consider offering resources to help candidates prepare for interviews. This can include resume reviews and mock interview practice. This type of support shows that the company values the candidate’s time and effort while also leading to better quality applicants. And even if a candidate isn’t ultimately selected, it’s always wise to provide specific, actionable feedback as soon as possible. Not only can this feedback help them increase their chances of success in the future, but it also helps potential hires develop a positive mindset around your organization.

Bottom Line

Drastically improving the candidate experience doesn’t take a lot of time or money. By simplifying your application process, tweaking your communication templates, and offering support to prospects, you’ll be able to better attract top talent and ensure candidates retain a positive perception of your company and recruitment team, even if they are not ultimately hired.

To really amp up your recruitment experience, consider the advantages of an online recruitment tool. These platforms can boost efficiency while also automating resume intake, communication, and candidate follow-ups. ScaleFront is one such platform that was developed with the mission of taking the pain out of hiring. Whether you’re looking for short-term project workers or long-term hires, ScaleFront puts top talent in your pipeline.

If you’re looking for an easy solution to find the right candidates and build better connections, give ScaleFront a try today!

ScaleFront is a top recruiting platform to get top talent in the pipeline